Market Research Services
Companies providing data-driven insights and analysis for business decision-making.
Business Characteristics
- Data collection
- Consumer behavior analysis
- Market trend analysis
- Competitive intelligence
- Survey design
- Data visualization
- Predictive analytics
Business Challenges
Data privacy regulations
Impact: Requires strict compliance with data protection laws
Rapidly changing consumer behavior
Impact: Need for real-time data collection and analysis
Competition from DIY research tools
Impact: Pressure to demonstrate value and expertise
Growth Opportunities
- AI-driven market analysis
- Real-time data collection
- Specialization in niche markets
- Expansion into new markets
- Integrated business intelligence solutions
Available Grants
Core Capabilities Grant
Relevance:
Develop staff expertise in data analytics.
Transformation Potential:
Implement comprehensive training programs in AI and machine learning.
Up to 70% Funding Support
Innovation & Productivity Grant
Relevance:
Adopt advanced market research tools.
Transformation Potential:
Implement AI-powered data analysis and visualization systems.
Up to 70% Funding Support
Market Access Grant
Relevance:
Expand services through digital platforms.
Transformation Potential:
Develop online research portals and mobile applications.
Up to 70% Funding Support